There are a wide variety of tourism attractions in the Pilbara, including ancient natural landscapes, spectacular national parks, deserted pristine islands with turquiose waters and secluded beaches. There are numerous cultural and heritage attractions, such as historic rock art, art galleries, original settlements and some unique regional events.

Visit the Pilbara

More than one million people visit the Pilbara each year.

(Source ABS)

Tourism in the Pilbara is important as it injects $413 million into the local economy, supporting 1, 839 jobs, as of 2019.

Provides an avenue to generate local wealth that is not related to the mining and resource sector, thereby supporting diversification of the economy.



There is a wide variety of tourism attractions in the Pilbara, including natural attractions, for example national parks, stunning landscapes, islands and beaches. There are numerous cultural and heritage attractions, such as historic rock art, art galleries, original settlements and events.

Through research, analysis and consultation, the Pilbara Development Commission has identified a number of tourism product development priorities for the region over the short and long term. These include regional tourism trails, stronger tourism marketing activities and supporting Aboriginal-owned organisations to develop tourism opportunities, for example Murujuga National Park on the Burrup and pursuing World Heritage listing.


Our tourism vision is that by 2050, the Pilbara is a recognised tourism destination, attracting a range of visitors with its natural and manmade attractions, and delivering a variety of significant economic, social and community benefits to the residents of the Pilbara.

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