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New winner, new Pilbara adventure

Jan 28, 2015

New South Wales mother of two Kate Jarrett has been announced as the major prize winner of the Pilbara Development Commission’s My Pilbara Adventure tourism competition.

A sequential draw of numbers took place in Port Hedland, Paraburdoo, Karratha and Newman on Australia Day resulting in the final four digit winning number of 5013 which corresponded to Ms Jarrett’s entry.

The epic 12-day holiday will see Ms Jarrett experience the best the region has to offer which could include thrill-seeking adventures in the plunging gorges of Karijini to soaking up the sun on a secluded island in the Dampier Archipelago.

Pilbara Development Commission Acting Chief Executive Officer Keith Anthonisz extended his congratulations to Ms Jarrett on winning the major prize.

“We’re looking forward to showing Ms Jarrett icons of the Pilbara as well as some of the lesser-known attractions such as the hidden water holes and the rich cultural history,” Mr Anthonisz said.

Ms Jarrett, an early childhood teacher in Sussex Inlet NSW, said she was in shock when she received the phone call to notify her of her win.

“I never thought in a million years that I would win, but looking at the photos from last year’s winner made the competition too good not to enter,” Ms Jarrett said.

“I know very little about the Pilbara so I’m looking forward to exploring the beautiful scenery and trying new experiences.”

Ms Jarrett will take her husband Graeme on the 12-day guided tour.

“Before children we were active travellers, we loved to explore different destinations, try local food and learn about different cultures,” Ms Jarrett said.

Now in its second year, the My Pilbara Adventure tourism campaign continues to build momentum and interest in the region.

“The campaign has been a driving force in raising the profile of the Pilbara as a desirable destination to visit,” Mr Anthonisz said.

“Growth of the region’s tourism industry will deliver social and economic benefits to businesses and the community.”

The campaign has experienced 625 per cent growth in entries in its second year with a total of 5,441 individuals entering the online competition.

4,212 of those entrants submitted the correct promotional code word and were gifted a second entry into the competition, resulting in a total of 9,652 for the draw.

My Pilbara Adventure is an initiative of the Pilbara Development Commission with support from local Government, Visitor Centres and local businesses.

END

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